Tag Archives: Pinterest

Social Media is Here to Stay: What does the future look like?

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The creation of this blog can be credited to the growing popularity of social media over the past few years. It is this popularity that has made understanding social media and how to best utilize these tools effectively a top priority for any business. Although the future of social media is uncertain like anything in the future, it is safe to say that social media is a trend that’s here to stay. That being said, it’s crucial to remember that like all trends, it is constantly evolving and one must follow the changes to ensure success for their business.

Pinterest in the Future

In a past post I explored the new social media site, Pinterest. Known as one of the fastest growing social media sites, it has been refereed to as a “Facebook on steroids.” Pinterest has a user base of about 98% women and a majority of the users fall between the ages of 25-44; the demographic that has the most economic impact. It is this statistic that makes Pinterest such a valuable tool for advertising. Although companies are just starting to figure out how to use Pinterest, I believe that within the next few years businesses will really find their place on Pinterest. Companies such as King Arthur Flower could really benefit from Pinterest by creating pinboards for their products and recipes. Clothing companies and craft companies could create pinboards with highlight spring lines or summer DIY projects for kids. The benefit of using these pinboards is that it allows companies to highlight products in a visual way and provides easy access to their websites where purchases can be made. Due to it’s short time in the social media realm, how a business can best utilize a Pinterest is still in the researching phase,along with leveraging it, and tracking it. In the next few years companies will have figured this out and will be able to measure it’s effectiveness. One thing is certain and that is the fact that Pinterest promotes traffic to all companies whose products are “pinned”.

Future Trends in Social Media

As I mentioned above Pinterest users are about 98% female. I believe within the next year we will see a male version of Pinterest that will gain popularity. There is one in the works already Gentlemint.com I think that sharing through social media will continue to develop and be the key trend. It started with sharing status, upgrades to sharing locations, upgraded again to sharing interests and hobbies.I believe that Facebook will try and counteract Pinterest’s growth by creating a feature on Facebook where users could share interests and hobbies. The only advantage they would have on Pinterest would be that they are an established site and would allow people to keep everything under one account providing convenience and simplicity.

Lastly, I believe that technology, including social media, has provided people with convenience. I have added so many dimensions and activities to my daily routine that without technology, especially my calendar in my smartphone, I truly do not think i would be able to get it all done. To me, social media is an other tool of convenience. Facebook allows me to connect with all of my girlfriends from college in one message and within a matter of minutes I can find out updates on what they are doing. LinkedIn has made it easier for both employers and job seekers to find quality employment. In a matter of minutes an employer can search through a website and can find a handful of candidates as opposed to placing a newspaper ad attracting 60 mildly qualified candidates saving them hours off the review process. As social media develops overtime, I feel as though they will develop more and more tools and sites that allow convenience, and provide a great reward to their users. I am looking forward to see how social media sites combined with smartphone technology advance as well as how government agencies use social media to their benefit. Many news articles can been found suggesting what the future might unfold, however the proof is in the pudding!

Can you think of a tool a social media site could design that would help you in a positive way?

Is “Pinning” the New Social Media Trend?

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According to an article published December 15th, 2011 44% of Americans now own a Smartphone, up from 18% two years ago, and 62% of the users have downloaded an application for their phone. It is safe to say that with the growing popularity of Smartphone and applications, that it is a smart choice as a business to utilize the expanding technology if possible.

 My past two entries have discussed the benefits of social media for businesses and how the travel industry effectively utilizes social media. Today I’m going to discuss how Pinterest, a social media online pinboard, is helping to drive business services and products to consumers. The website allows users to discover new things and get inspiration from people who share the same interests.

 The main website allows users to log in through their Facebook or Twitter account to browse and/or pin either on your own pinboard or one that someone else created. These pinboards help the creator to organize things they find on the site they like as well as helping other Pinterest users to find ideas when the search. For example, if I ‘m decorating my new home and I can search for living room ideas, and find themes and pieces of furniture I like and where I can buy it.

 The mobile application for Pinterest is free and allows one to take all aspects of the site with them while they are on the go. It allows users to browse pins from people and pinboards you follow, repin, like, and comment on your favorite pins, and pin on the go with your Smartphone camera. The application provides users with a great sense of convenience. It can also be used to search for businesses in the area. For example, one could search on Pintrest, best bakery in NYC and find suggestions from other users and then stop at the bakery to judge with the possibility of repining.

Measuring success and Pinterest’s Impact

The Pinterest app in the ITunes store received a rating of 4.5 stars out of five and users of the application raved about the app and Pinterest. The success of Pinterest can also be seen in it’s ability to drive traffic to websites. Piccy is the 18th most shared site on Pinterest and the companies founder Daniel Eckler is happy with the popularity on the site. According to Google, Pinterest has sent over 600,000 users to Piccy’s website in the last year and 50,000 in the last month. The traffic comes from over 200,000 users who spend an average of 4 minutes on the site and Pinterest is the company’s 3rd largest traffic driver. Lastly, Pinterest’s mobile app contributes to 20% of the activity while Facebook’s mobile app only contributes about 8%. Eckler believes that Pinterest will over take Facebook’s referral traffic within a few weeks and will be their number one referrer by the end of the year.

Below is a chart tracking referrals to Piccy’s site by Pinterest. The heavy growth seen over the recent months is parallel to the growth the website has seen with their users. 

piccsy Pinterest traffic

Chart was retrieved from San Francisco Chronicle article published on Friday, Feb 17, 2012, accessed online.

Shontell, A. (2012, February 17). Chart: This is how much traffic pinterest really send sites. San Francisco Chronicle . Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?

Horn,L. (2011, December 15) U.S. Smartphone use on the Rise, With Andriod Leading the Charge. PC Magg. Retrieved from http://www.pcmag.com/article2/0,2817,2397688,00.asp